Nigel Graber

What's the point of an advertising copywriter?

An advertising copywriter used to be the last thing I wanted to be. Why? Because I used to detest advertising. Part of me still does. This knobbly bit, here, see? You see, I firmly believed that advertising doesn't sell. But I'd misunderstood the role of ... Read >

SEO copywriting: thanks for the mammaries

SEO copywriting for websites is all about writing for spiders, right? Wrong. SEO copywriting's all about normal copywriting made spider-friendly. And, for those of you puzzling over the spider references - these are the search-engine spiders that crawl ... Read >

What’s the point of an advertising copywriter?

An advertising copywriter used to be the last thing I wanted to be. Why? Because I used to detest advertising. Part of me still does. This knobbly bit, here, see? You see, I firmly believed that advertising doesn't sell. But I'd misunderstood the role of ... Read >

Copywriters get down and dirty with grammar

Copywriters these days are a home-made breed. Once, copywriters were time-served journalists looking for something more creative. Now, any old Tom can put up a website choc-full of copywriting keywords and claim to be a freelance copywriter. Copywritin... Read >